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How Do You Win a College Basketball Game? Give Your Fans Free Bacon.

How do you provide incentive for college students to attend an event? Offer them something free, of course. But how do you guarantee they will come out in droves? Offer them free bacon. Obviously.

Well, that’s exactly what happened at the University of South Carolina. In celebration of the senior night for the South Carolina men’s basketball team, the Gamecocks Student Rewards program gave away free bacon to the first 750 students in the door. Genius.

And it worked, too. The Gamecocks went on to beat Mississippi State 63-57 and clinch a double-bye in the upcoming SEC tournament. Do you see the power of bacon, people? Maybe other schools will start catching on. But actually, hopefully not; that would mean less bacon for us.

Regardless: much respect, Gamecocks.


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